We recognize the importance of protecting the personal information you provide via fax, telephone, in-person or at the Placer County Association of REALTORS®’ web sites. We maintain the following privacy policy:

1. We gather the following types of information needed to process your transactions, fulfill your requests, and maintain our membership records:
a. Contact information you provide (for example; your personal and business addresses, phone and fax numbers, email address, firm affiliations, license numbers, etc.)
b. Information you volunteer via applications or surveys (for example; education, designations, specialties, affiliations with other real estate organizations and general demographic data.)

2. We use this information to:
a. Improve and customize the services provided to our membership.
b. Improve the content and layout of our websites and other communications tools, such as our weekly e-Update.
c. Notify you of updates to our site.
d. Notify you of relevant products and services.
e. Notify you of upcoming events and programs.
f. Compile our annual membership directory.
g. Track usage of our sites

3. The Association maintains your email address within your membership record in order to:
a. Communicate effectively with you via weekly e-updates
b. Notify you via special alerts
c. Your email address is transmitted to N.A.R. and C.A.R. along with your other required contact information. PCAR does not otherwise share, sell or trade e-mail addresses.

4. We will not share, sell or otherwise provide other information about you to third parties, except for:
a. When required by law or valid legal process, or to protect the personal safety of our members or the public.
b. Members office mailing data (no email addresses) may be sold only to other members of PCAR for their marketing purposes.
c. Sale or other transfer of PCAR or its assets.

5. Credit information that you and credit authorizers provide when you make payments by credit card or electronic check for products, dues or other services via the REALTOR® Electronic Commerce Network (“E-Commerce Network”) or via our in-house credit card processing systems will only be used to process the transactions you request. This information will be provided to and maintained by reputable credit reporting databases, but will never be sold, shared or provided to other third parties.

6. We maintain security procedures and standards which we believe are reasonably designed to protect the confidentiality of your personal information.

7. We utilize a strict Opt-Out policy for sending online notifications regarding services, products and programs.
a. To be removed from our weekly e-Updates, just click on the “unsubscribe” link on the bottom of any e-Update and send the email that gets generated, or contact PCAR in writing with your request to be removed.

8. You may edit your personal contact information directly in NRDS (the National REALTOR® Database System maintained by N.A.R.) or in the PCAR membership system by entering your login and password to access your individual record on our website or by contacting PCAR.

9. We do not collect information from children under the age of 13.

10. Some of our sites contain advertising placed by advertisers or advertising networks pursuant to agreements between PCAR and the advertiser or advertising network. We do not control these advertisers or advertising networks, the sites of third parties reached through links on our site or their information collection practices and PCAR will not be responsible for the activities of these third parties. The advertiser or advertising network may use cookies to collect certain non-personally identifiable information when you click on the banner ads appearing on our sites. This information is collected by the advertiser or advertising network for purposes of measuring and reporting on the advertising to advertisers and PCAR. The advertiser or advertising network may also aggregate the information for certain other statistical and reporting purposes.

11. California Privacy Rights. If you are a California resident, you have the right to request information from PCAR regarding the manner in which PCAR shares certain categories of your personal information with third parties, for the third parties' direct marketing purposes. California law provides that you have the right to submit a request to PCAR at its designated address and receive the following information: the categories of information PCAR disclosed to third parties for the third parties' direct marketing purposes during the preceding calendar year; the names and addresses of third parties that received such information; and if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed. You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. PCAR's designated email address for such requests is info@pcaor.com.

12. This policy is subject to change and the changes will become effective immediately. If there are material changes to this policy, we will provide notice of the changes by posting the amended policy on this site and by revising the effective date of the Privacy Policy textual link appearing at the bottom of the page. Your use of the site after the revised policy is posted signifies your acceptance of and agreement to the revised policy.

Effective Date: June 27, 2008.