On April 6, C.A.R. launched the 2015 consumer advertising campaign which promotes the value of using a REALTOR®. With new creative and a robust media presence, the campaign expands on the beloved “ripple effect” theme which connects the dots between REALTORS® and the California economy. The goal of this year’s campaign is to create awareness of the REALTOR® brand, demonstrate the many benefits of the consumer-REALTOR® relationship and get consumers asking, ‘Who’s Your REALTOR®?’

Watch and share the 2015 consumer advertising campaign with your clients, family, friends, and social network!